A new interview with a passionate entrepreneur every week.

In this episode of Noord Z, presenter Mrs. Karlijn ter Horst enters into conversation with Dennis Veldpape, director / owner of Royal Christmas. Click at the photo to get to the interview.

The warehouse of the Santa Claus is in Winschoten" - 08.09.2018 Dutch paper DVHN


The warehouse of Santa Claus is in Winschoten. Thousands and thousands of artificial Christmas trees transports Royal Christmas around the world. If it could always be Christmas, sounds the Christmas song. For Dennis Veldpape it is always Christmas.

The inhabitant of Moscow will not know about it, but the Christmas trees on the Red Square where the Muscovites walk in a few months, were once in the Winschoter warehouse of Royal Christmas.

Commute between Hong Kong and Winschoten

Owner Dennis Veldpape has the energy of a high speed line. He commutes between his companies in Winschoten, Dongguang and Hong Kong. The holiday in the Caribbean was combined with a visit to Trinidad and Tobago. A conversation with a customer.

Veldpape came eighteen years ago in the business his grandfather had set up in 1936 from Oude Pekela and Winschoten. "He chopped Christmas trees himself and sold them in Groningen on the Grote Markt.

Veldpapes father developed the business in Winschoten with silk flowers, hydroponics and a flower shop. "Russia just opened. We exported many silk flowers to those countries.

Disaster Volendams café

Dennis Veldpape himself had other plans, but decided to accept the request of his father to go work at the store. ,, But I wanted to do things for myself. I saw that the internet started to grow, because my father also sold artificial Christmas trees, I bought the domain name

The disaster in the Volendamse café 't Hemeltje (New Year's Day 2001) changed a lot.

"Real Christmas trees were banned in many places. I then sent 25,000 schools a folder about artificial Christmas trees. I sold containers full of trees in one fell swoop. My father said: 'you have a problem, because you have neither the trees nor the money'. Well, I thought, I get the trees from China and I already send invoices, then the money is stuck inside.

The lightning start of Dennis Veldpape was a fact. Just like the link with China that would become closer then ever. Veldpape sold his trade everywhere in China. "After seven years, I decided to start focus more. We then set up our own production facility that focused on trees, wreaths and garlands. That was the start of Royal Christmas.

With companies in Hong Kong and Winschoten, the development went fast. Large customers ordered their Christmas items in a container. Royal Christmas now supplies 84 countries. Chain stores, garden centers and DIY storesbelong to the customer base.

The tree is in September in the Philippines

"Christmas is celebrated everywhere. We do business in America, Argentina, Dubai, but also Japan, Asia is also growing. It never stops for us. Of course, in the web shops we notice a peak in November and December. But big customers are already busy with the Christmas period of 2019. And in the Philippines people are happy to set up the Christmas tree in September.

Veldpape often gets the question how many Christmas trees do they trade via his warehouse in Winschoten. Much, is always the answer. Thousands of trees are currently in the shed. They will be gone in a few weeks.

But how many exactly? ,, I can say 100,000 very cool, but I can not. We have trees 15 centimeters high. A lot of that goes on a pallet. But we also have trees of 12 meters.


Veldpape has focused on product development. Quality is getting better, he says. "The materials, the shape, it has to look more and more like a tree. We also do the packaging and lighting ourselves. In the past, such a tree had to be in the store for 19 euros. That was junk. People no longer happily buy that. We want to do everything ourselves. A whole concept. And if the customer does not like it, he has to look elsewhere. That is also possible.

Tree at the North Pole

And so Royal Christmas grows every year. New customers, new stories. Veldpape enjoys it. "Greenpeace collecting an artificial Christmas tree from us for the research center at the North Pole. Or you get an order from an archipelago in the Indian Ocean. Transport alone was thousands of euros more expensive than the trees themselves. We said: we send our best trees, much more expensive than what they had ordered. Those people happy. Then you have no profit, but that does not matter anymore.


End of Article



Royal Christmas is rated excellent. - Winschoten, December 21 2017

Royal Christmas is judged at Trustpilot on its service and quality.

Royal Christmas has made ​​thousands of customers happy with her collection of artificial Christmas trees, garlands, wreaths, etc. Customers can visit the website Trustpilot: and leave a review about the service, delivery or quality of the articles. Last year, more than 2.300 customers left a review, with the average rating of a 9.3.

Every day there are new reviews. The team at Royal Christmas uses these reviews to improve problems about its service or quality.
The team at RC hopes that we satisfy every customer with the items they have ordered.

See below chart with the reviews in 2017:

Trustpilot Reviews Year 2013

Royal Christmas introduces the Christmas tree storage cover! - Winschoten, September 27 2013

Royal Christmas has introduced a Christmas tree storage cover. With this storage cover you can easily store your tree in the basement or attic without breaking it off. You don't have to break off your artificial Christmas tree with this storage bag!

Here are some pictures. This case can be used to protect against dirt and damage and it is ideal in use. The storage cover is of high quality and provides the ultimate protection for you tree. The cover is suitable for all kinds of Christmas trees. It is available in different sizes and fits every tree!
Royal Christmas - storage bag


Royal Christmas Artificial Christmas trees. - Winschoten, September 27 2013

Royal Christmas has over 200 different Christmas trees. These trees have differences in size, quality, material and price. We have a promo line, a Premium line and  Deluxe line. The difference between these three are the price and the material.

The promo line is mainly about the value and the money and is the cheapest. This is mainly made of PVC. The promo line is popular because you have a beautiful tree of good quality for a good price. Good price = good quality. The forms of this tree are like that of real pine trees. The branches are brown in the middle and the green needles are light green dots. The trees are less crowded than the other lines.

The Premium line is a little more expensive and is mainly made ​​of PVC and PP. This line is slightly more expensive than the promo line. These trees are made of high quality material. This gives the tree a realistic view, because the branches and needles in the vicinity of the stem, are made of PVC and PE / PVC. These trees are sold well in the collection of Royal Christmas.

The Deluxe line is the most expensive and is mainly made of PE. This material provides the most 'natural' look. This line is also very popular. These trees are extra wide at the bottom with a strong resemblance to a real tree. They are made of high quality material called PVC and PE. This line also has some trees made from 100% PE. The trees have a strong steel center pole, and the stainless steel cores in each support many of the decorations. You just need to hang the branches and the tree is ready! The Deluxe line is our highest quality line and loved by many of our customers.
Royal Christmas - artificial Christmas trees

For details of media please mail to

2013, new year, new articles.

New in our assortment:  

Also this year a lot of new Christmas items in the assortment like the Auckland, a beautiful tree perfect for decoration. The tree is made of PE material mixed with PVC.

-          Iowa Deluxe, a very natural tree. Brown branches and green needles

-          Dakota, a top tree for a very competitive price, the tree is made of high quality PVC material

-          Oregon / Washington Deluxe with LED lights, beautiful luxury tree with integrated LED lighting.

-          Utah 300 and 360 cm, a stunning stylish large tree made ​​of PVC material

-          Flock tree, beautiful and full model with snowy branches made of high quality material.

-          White Christmas tree: trendy for shops and businesses and of course for in the living room

-          1 minute tree standard: you never have to expand your Christmas tree, the branches open by itselves! This tree is ready in just 1 minute!



Behind new Christmas trees we also have new Christmas balls: the Christmas baubles / balls mix, a box with 12 balls including 8 balls of 60mm and 4 balls of 80mm. This package contains baubles: matt, matt with glitter, shiny and shiny with glitter. Unique, because it’s a mix package including all kinds of Christmas balls.

Also Royal Christmas has the standard baubles of 60mm. 12 Christmas balls in shiny or matt in different colors.



A complete assortment of 6 different kinds of garlands: snowy garlands, garlands with LED lights, for in- and outside, and the standard garland. Royal Christmas sells also mini trees, wreaths and garlands with battery light. These batteries will take 30 days of non-stop lighting. Very onvenient for the Christmas period and you will have no more trouble with cables!



If you are irritated again, each Christmas period to the stable base, we do have the solution! Royal Christmas sells beautiful baskets for under your Christmas tree.

We also sell beautiful skirts for under the Christmas tree. The silky skirts are the perfect addition to your Christmas tree and are available in different types.


Trend 2: colored trees and flock trees
Royal Christmas has also trendy colored trees in the assortment, for example colors white and black. These colors are very suitable for companies or shops. These colors are also more and more purchased for home use.

The flock tree is a snowy Christmas tree. You do not need to buy a spray of snow, this Christmas tree is already provided with it. The flock tree is also available with integrated lighting.


Trend 3: 1 minute tree, built up in just 1 minute!
The 1 Minute tree is developed by Dennis Veldpape. The effort of this tree is that it will be set up in just 1 minute. How is this possible? The branches don’t need to be expanded and jump open by itselves. Your tree stands in 1 minute. Royal Christmas sells the 1 minute tree in different models, also with integrated LED lighting!


Complete package
The complete packages saves you a lot of time, costs and effort. You can easily set up your tree with matching items / Christmas balls and lighting. We offer 2 different packages:

-          The complete package Standard, this packages consists: Christmas tree + Christmas balls + lighting

-          The complete package Deluxe, this package consists: Christmas tree + Chrsitmas balls + lighting + extra glitter decoration.


Other items:
Royal Christmas sells lighting for in- and outside use, connectable lighting, a trendy light curtain or LED lighting.


LED Battery items
Are you also tired of cables at your Christmas products? Royal Christmas has several Christmas items on battery.
The battery lasts 30 days, long enough for the Christmas period, and you havo no more trouble with the cables.

Royal Christmas presents: 1 minute tree

Royal Christmas producer and market leader in the field of artificial Christmas trees, developed the 1 minute tree.

The unique feature of this artificial Christmas tree is that the tree pops open and is ready for decorating within 1 minute. The artificial Christmas tree consists of three parts that you simply put together. The branches open automatically. After Christmas the tree can be put stored back in the box within 1 minute.

The 1 Minute tree is a revolution in the field of artificial Christmas trees. The 1 Minute tree system will be the standard for future artificial Christmas trees. Actually, this tree was initially meant for the decoration companies. They have to decorate many trees in a very short period. With the 1 Minute system they will save a huge amount of time.

The 1 Minute tree is available in different models in the sizes: 120 cm to 270 cm
The 1 Minute tree is available at:

- Christmas Shops, garden centres and DIY.

1 Minute Tree

Press Release Christmas Trends for 2013

Royal Christmas producer of Christmas articles describes the trends for 2013:

PTo give the Christmas atmosphere further expression, there will be more and more use of lighting for both indoor and outdoor. The Christmas wreaths, garlands and Christmas trees with Christmas lights will determine the next few years longer preside.

In terms of colours you see next to standard colours: red, gold and silver trend colours: Blue and Orange. The white and black colours are on their return.

PE artificial Christmas trees: after about 35 years of PVC artificial Christmas tree the trend for 2013 is the PE artificial Christmas tree. These artificial Christmas trees have moulded branches which are almost a copy of a real branch! The most luxury trees have PE branches with integrated LED light sets.

an example of the PE artificial Christmas tree.

Press Release

More than the halve of the Dutch households have artificial Christmas trees.
Royal Christmas producer of artificial Christmas trees gives her vision: Why people massively go to artificial Christmas trees and yearly so many new models are sold.

In recent years, the quality of the materials are changed and improved. The traditional artificial Christmas trees were only made of PVC. The new models are manufactured with moulded branches which are almost a copy of a real branch. Prelit trees are also coming more in demand, the most luxury trees are made of 100%PE material with integrated LED light sets. Also very popular is the 1 minute tree system for these trees you don’t need to unfold any branch they just pop open when taking the parts out of the box. This tree total built up takes less than 1 minute.

Benefits of an artificial Christmas tree:

- easy in use
- can be used for many years
- better quality
- looks very beautiful and full
- flame retardant
- no needles on the ground
- waste reduction
- time saver (1 minute tree)
- real trees getting chopped every year




















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